Why Peloton’s unfortunate product placement in sex and the restart of the city sends a strong memory of “taste organization” for brands – Filmywapp

Do you remember when HBO in Episode four from Game of Thrones’ eighth and last season caught a large counter reaction for the notorious and not properly placed?

The trophy, which appeared in addition to Gablets and Animal horns during a solemn festival in the Winterfell Castle, led to the internet being absolutely crazy. Memes in abundance and abundance and reporting appeared what Starbucks and a cast member of Thrones attracted guilt/loan.

For an episode that costs about 15 million US dollars, this placement was a 250,000 US dollars error This gave Starbucks a good press campaign, although Starbucks had nothing to do with the random placement and/or branding of the Look-A-like coffee cup from a local café in Northern Ireland. .

While the trophy was removed from the episode thanks to HBO, the jokes and memes are still switched as a case study and example for (accidental) product placement.

And for the fitness/lifestyle giant, Peloton, which did not have the greatest year of marketing success, in the first episode of The Sex and the City, the latest product placements in the history of the industry probably made the worst product placement of the industry.And just like that. “”

What happened?

The first episode of the restart introduced the audience in some well -known characters from the casting of the original series, except Samantha, but surprisingly brought the spectators.

(Spoiler alarm: The below contains large spoiler warnings for all SATC fans who have not seen the first episode of the restart -TV show yet, and just … ‘)

In the first episode of the episode, the fans came up with the shocking death of Chris Noth’s character Mr. Big, Carrie’s greatest love interest. However, death itself was not the only shock; It was the atmosphere that surrounded the death of Mr. Big.

Mr. Big died of a heart attack … after training that he had (waiting for it) … his peloton training bike. During the first two days of starting the series, Peloton’s shares fell by 15.3%, and the fingers point to this episode.

The way in which consumers are taking content today make product placement absolutely essential and decisive to do properly every time. Currently, consumers mainly receive content with digital means in which brands can now live forever. Since brands in these works are immortalized forever, a simple placement is everything they need and it has to be tasteful.

The surrounding circumstances of the death of the character in Episode 1 of this restart made peloton placement of his bike for the company itself absolutely uncomfortable and harmful – whether they recognized it or not.

What makes this a worst place in history is that Peloton claims that it knows nothing about Mr. Big’s death in the episode due to the alleged confidentiality requirements of the script, which the company seems to keep in terms of the action. While Peloton coordinated with HBO in placing his bike, it claimed that it had no idea how this bike would be used, and the assignment of a potential error to HBO and its marketing and management team.

How they react is everything

Peloton certainly had his own marketing heart farm, which led to the decision of the company to start the “He is alive” advertisement immediately in order to undo the damage caused by Mr. Big’s death scene.

In the ad we see Mr. Big with the title “And just like that … he lives”. Unfortunately, it seemed that the advertisement itself was not as realistic as sex and the city fans had hoped, given the story of Carrie Bradshaw and Mr. Big, where Noth’s character appears at the age of 67, the society of a 30-year-old person seems to have enjoyed and left his wife.

As of today, Peloton then had to connect his ad Allegations of sexual misconduct from five women Against Star Chris Noth.

You can still see the display here … and why? Immortality.

At the end of the day, every placement must be simple, tasteful, but above all realistic.